It certainly had nothing to do with "fulfilling" women.
It had everything to do with increasing profits.
The makers of this horrific dreck (Ever try one? Like eating a tennis ball covered in ketchup. LOTS and LOTS of ketchup.) were willing to destroy an entire nation's future health just to increase their 1981 sales.... and they did.
This ad aired one year after the makers of Steakumm were bought out by food processing giant Heinz. Heinz paid handsomely for the Steakumm brand and wasted no time in honing in on the perfect target for its junk product... the emerging majority ("over 50 percent") of working women, many of them mothers.
Not surprisingly, this rubbery, processed meatbrick is still made today. And was the subject of recent controversy:
[I]n a trademark-infringement suit [in 2012] that pitted Steak-umms owners against a South Philly cheesesteak and pizza shop named Steak 'Em Up, the ugly truth of the mass-produced sandwich steak was revealed. And the details are pretty bleak.
In courtroom proceedings, the composition of the meat came to light. The [Philadelphia] Daily News reports that the stuff is:
[C]hopped and formed emulsified meat product that is comprised of beef trimmings left over after an animal is slaughtered and all of the primary cuts, such as tenderloin, filet, and rib eye, are removed ... The emulsified meat is pressed into a loaf and sliced, frozen and packaged.
Amoral capitalism truly is every bit as evil as communism.
One look at the health profile of the typical American adult today, most of whom were raised on fake corporate garbage such as this, should be all that is needed to drive that message home. Processed foods have wreaked havoc on the vitality of this nation's citizenry.
Any honest appraisal of the modern feminist movement must conclude that its most meaningful "achievement" by far was cementing the dominance of toxic corporate food items in the American kitchen.
Here's one feminist smart (or honest?) enough to put 2 and 2 together yet still unwilling to admit what she in fact knows... that it adds up to 4:
So here’s the conundrum. Processed foods are bad for us. But there’s also something that seems, well, liberating about them . Easy-to-prepare processed foods free up some serious time on the domestic front. And less time in the kitchen means more time for people—and especially women, who still do most of the cooking—to accomplish other things in their lives.
So are processed foods feminist?
I am certainly unwilling to answer yes to this question in an unequivocal way. Processed foods weren’t created for the purpose of liberating women from their stifling domestic duties. They were created by corporations for the purpose of making money—and those same corporations certainly didn’t want the lucrative market of homemakers to leave the domestic front. But nonetheless, processed foods have contributed to the liberation of women from compulsory domestic duties.
Large, exploitative companies like Heinz knew over 30 years ago that stay-at-home mothers from intact families who have time to cook real meals were bad for their mass-produced business. They happen to be great for the nutritional health of the children they raise, but that doesn't up the stock price for MegaFood, Inc., does it?
Ah, to hell with the kids, Heinz had 1981 revenue projections to meet.
We are all paying the price now.
Oh, and... using little Ralphie from "A Christmas Story" as a pawn in their evil game? That really hurts.